English information about the Alternative Theatre

Studio Alta to Open Internationally Focused “Entertainment Theatre” This Summer

Studio Alta Co., Ltd. (Tokyo, Japan, CEO Kazutoshi Tanuma) will produce an entertainment theatre to open in the summer of 2017.

The theatre, to be called Alternative Theatre, will be aimed towards international audiences and will open in Tokyo’s Yurakucho Center Building (Yurakucho Malion). The word alternative comes directly from Studio Alta’s name, as Alta is short for alternative, and represents how the company is looking to create something new and exciting without being tied down by traditional Japanese ideology.

Studio Alta Co., Ltd., a company that is already responsible for various hit TV shows and Shinjuku’s famous large outdoor screen Alta Vision, will be adding a new entertainment business and media division, aiming to create fulfilling, consumer friendly entertainment.
As the number of tourists visiting Japan continues to increase, so does the importance of consumer-based entertainment. Starting with the new Alternative Theatre, Studio Alta plans to be a leader in high-class Tokyo entertainment directed at an international audience.



＜ Alternative Theatre Details ＞

Name: Alternative Theatre

Address: Yurakucho Center Bldg (Yurakucho Malion) 7F, 2-5-1 Yurakucho, Chiyoda-ku, Tokyo JAPAN

Total Floor Space: Approx. 1,098�u

Opening: July 7, 2017 (scheduled date)

Capacity: 462 seats (including 52 standing spaces)

Target Visitors: 140,000 in the first year (July ？ December, 2017), 200,000 in 2018

Price: TBD

*Alternative comes directly from Studio Alta’s company name.
Represents Studio Alta’s stance on creating exciting new entertainment.